Israeli start-up Growee has secured an undisclosed funding round, led by several renowned impact angel investors, the Israeli Innovation Authority, and the Israeli Ministry of Economy. The agritech firm offers a unique hardware and software platform tailored to small-scale growers. This includes urban hydroponic and vertical farmers, educational and research facilities, container farms, and even home growers.
With 6 different patents, Growee’s platform leverages proprietary IoT and analytics technology to continuously monitor and balance water chemistry, crucial for optimising plant growth. The data collected is managed via the Growee cloud, offering real-time insights and control to growers using the Growee App.
As Growee’s hydroponics automation solutions become increasingly accessible to growers, the company has tailored its platform to cater to a wide array of needs. Their IoT platform can support the growth of 1 to 5,000 plants, providing solutions for both home hydroponics growers and larger hydroponics farms. The system’s modularity allows for extensive customisation, accommodating various growing conditions and scales.
New distribution centre in Florida
“Growee has always been committed to providing sustainable, easy-to-use tech solutions to small-scale growers,” says Idan Avitan, CEO and co-founder of Growee. “The micro hydroponics farm market is an emerging sector supporting urban farming growth. Millions of home and small-scale growers are leading the way, and we are privileged to support their journey. Establishing a new distribution centre in Florida is a significant step towards making our solutions more accessible to urban farmers in the US. We have plans for additional locations, aligning with the increasing demand in the urban farming and small-scale hydroponics market.”
The hydroponics market and urban farming sectors have shown significant growth in recent years. The vertical farming technologies market share is expected to increase to US$8.52 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 24.74%, according to Technavio. This growth reflects the increased interest in sustainable farming practices and local food production, especially in urban settings.
“We see hydroponics as the future of both urban and vertical farming,” Idan states. “Currently, small-scale growers face the time-consuming and error-prone task of manual water monitoring and adjustment. Growee’s automated hydroponics system simplifies this process, enhancing efficiency and Increase hydroponic yield, as reported by customers worldwide.“